Hi, I'm Chris.

Where I started

My first real sales leadership role was at Jetlore — a Series A AI personalization startup. When I joined, we were doing around $500K ARR. We were small, scrappy, and completely founder-led on the revenue side. No real playbook. No repeatable process. Just hustle and a product that worked.

Over the next few years, we built the sales engine from the ground up. Discovery frameworks, pricing structure, outbound motion, the whole thing. By the time PayPal acquired Jetlore, we'd grown to $5M ARR — 10x in a few years.

That experience taught me something that sounds simple but most people never actually internalize: the founders who grow fastest aren't the ones who hire more salespeople. They're the ones who build better systems.

"The founders who grow fastest aren't the ones who hire more salespeople. They're the ones who build better systems."

Where it got serious

After the PayPal acquisition, I joined Dynamic Yield — an AI personalization platform — when they were around $5M ARR. I built and led the North American sales org as we scaled to $50M ARR and eventually to a team of nearly 50 salespeople.

That journey ended with not one but two major acquisitions of the same company: McDonald's bought Dynamic Yield in 2019, then Mastercard acquired it in 2022. Two of the most complex, high-stakes exits you can be part of — and I had a front-row seat to both, back-to-back.

Scaling from $5M to $50M while navigating acquisition twice teaches you things about revenue operations you simply can't learn any other way. What breaks first. What matters at each stage. Where founders consistently leave money on the table.

Why I built Revvly

After years inside high-growth orgs, I kept seeing the same pattern from the outside: early-stage founders struggling with revenue problems I recognized immediately. Pipeline that wasn't moving. Pricing that was too low. Discovery calls that felt productive but didn't close. Playbooks that existed only in one rep's head.

The solutions were rarely complicated. But getting access to someone who'd actually solved these problems at scale — without hiring a full-time CRO at $200K+ a year — was harder than it needed to be.

Revvly is my answer to that. Async, flat-rate, no SOW. You get the same level of thinking that I'd bring into any high-growth sales org — without the overhead, the equity, or the six-month ramp.

Every deliverable compounds. Every playbook we build, every pricing framework we dial in, every objection handler we sharpen — it makes the next one faster and better. That's how you build a revenue engine instead of just closing deals.